"Yinwen"South Australian Design

Project name: “Yinwen”South Australian Design

Client name: Yinwen

Client Introduction：Yinwen is a software development company that produces and designs various styles including travel, etc shop.

Overview：

Yinwen Company integrates South Australian wine and seafood elements into software promotion and online promotion and sales, mainly in the following aspects: A. Wine elements: South Australia is the core of Australia's wine industry, with several well-known producing areas such as Barossa Valley, Coonawarra, and McLaren. The wines in these producing areas are famous for their mellow taste and unique flavor. Yinwen designs wine-related theme interfaces in the software, or provides recommendation and sales of South Australia wines in an e-commerce model, and also provides wine knowledge popularization and virtual simulation of wine tasting experience. B. Seafood elements: South Australia is also famous for its seafood, including high-end seafood such as abalone, lobster, and sea cucumber. Yinwen adds seafood displays to its software, or provides direct sales of Nan'ao seafood on its e-commerce platform. It also provides cooking tutorials and recipes to increase users' desire to purchase. C. Design cooperation: Taking into account Newbanla's characteristics in South Australian design, Yinwen collaborated with Newbanla to integrate South Australian wine and seafood elements into product design. For example, you can design South Australian-style icons, color schemes and user interfaces, or develop specialized wine and seafood themed software skins. D. Marketing Strategy: Yinwen uses a variety of e-commerce marketing strategies, such as search engine optimization (SEO), content marketing, social media interaction, email marketing, etc., to promote its software and e-commerce products. At the same time, user-generated content (UGC) and conversion rate optimization (CRO) can be leveraged to increase user engagement and purchase conversion rates. E. Material resources: Yinwen used existing cross-border e-commerce design materials and templates to entrust Newbanla to quickly produce marketing materials and product designs that match South Australia elements.