“ GSalary” Design Service

Project name: “GSalary”

Client name: Geekforbest

Client Introduction：GSalary is a one-stop global team remote management and salary payment management platform specially designed and developed for cross-border overseas companies. Provide comprehensive team management solutions including contract setting, contract signing, salary payment, etc. through SaaS products.

Newbanla has designed and produced a series of creative advertisements based on the characteristics of the GSalary project to enhance the brand image and effectively attract target users. The following is a specific description of the design concept and application scenarios:

 design concept

1. Communication of brand core values:

   - Clarity and simplicity: The design revolves around the core functions and advantages of the GSalary project, ensuring that advertising can clearly convey the product's value proposition in a short period of time.

   - Modernity and professionalism: Adopt a simple and modern design style and combine professional color matching to create GSalary's brand image as an efficient and reliable salary management tool.

2. User emotional resonance:

   - Scenario design: Advertising design incorporates real work scenarios, such as employee salary payment, financial statement generation, etc., to help users intuitively understand the actual application value of GSalary.

   - Emotional drive: By introducing common salary management pain points and solutions to users, users can resonate emotionally and make it easier for them to accept and remember the GSalary brand.

3. Multi-platform adaptability:

   - Diversified design: For different advertising platforms (such as WeChat, Weibo, TikTok, Xiaohongshu, etc.), various formats and styles of advertising creativity have been designed to adapt to the user experience and visual requirements of each platform.

   - Consistency and flexibility: Maintain the consistency of advertising design style, while making appropriate adjustments based on platform characteristics to ensure that advertisements on each platform achieve the best results.

application scenarios

1. Social media platforms:

   - WeChat advertising: Ads placed in WeChat circle of friends and public account articles are displayed in concise and clear graphic form, highlighting GSalary's core functions and usage scenarios and attracting potential customers to click and learn more information.

   - Weibo and Xiaohongshu: Through the combination of Short Video and pictures and texts, we will show on these platforms how GSalary simplifies the salary management process and attracts the attention and discussion of young professional groups.

2. Short Video platform (TikTok):

   - Situational drama advertising: An advertisement in the form of a short drama is designed to simulate the process of corporate managers or HR using GSalary to solve salary management problems. The relaxed and humorous interpretation method effectively improves users 'viewing interest and advertising memory.

3. Search engines and display advertising:

   - Static and dynamic banner ads: Banner ads placed on search engines such as Google and Baidu adopt a simple and intuitive design, using dynamic effects to highlight GSalary's main selling points and attract user clicks.

Through these design concepts and application scenarios, Newbanla has created a series of advertising ideas with strong appeal and communication power for the GSalary project, successfully enhancing the brand's market influence and user recognition.